Since the well known online wine retailers published data from the festive trading period, it has been clear that a number of factors are at play driving a boom in online sales of fine wines and champagne. Majestic reported a 17% year on year growth in champagne sales which suggests that the public’s palette is becoming more discerning.
There has also been a growth in niche specialist online retailers like Champagne Direct who serve a specialist market offering next day delivery in the Dublin region. Rather than compete with the big multi nationals they offer specialist gifts such as this special edition bottle of Veuve Clicquot in a Louis Vuitton designed cooling case with two Champagne flutes- available for 199 Euros including delivery.
Wine was one of the products that were popular online from the first days of e-commerce. It simply made sense to order a case and save time, money and importantly effort in getting the wine of your choice delivered. Now champagne and wine remain popular online despite the supermarkets hitting back with cut price offers, it seems the public are just as interested in quality as quantity.
